Revenue at Risk
Quantifying the bottom-line financial impact of subscriber churn
Active Monthly Revenue
$2,452,373
MRR Lost to Churn
$592,696
Predictive MRR-at-Risk
$414,676
Interactive Retention ROI Calculator
Adjust the sliders to simulate the financial return of executing retention campaigns targeting high-risk segments.
At-Risk Revenue Target %30% ($124,403 MRR)
Campaign Success Rate %20%
Offer Cost / Targeted Subscriber$5
Gross MRR Saved
$24,881/mo
Estimated Campaign Cost
$49,760
Net Monthly Retained Value (Net MRR Impact)
-$24,879/mo
Active Plan Revenue Distribution
Current revenue contribution across the subscription plan tiers.
Basic$1,012,894 (33.3%)
Standard$1,023,445 (33.6%)
Premium$1,008,730 (33.1%)
Top Active Customers Worth Saving (High Revenue + High Churn Risk)
Action list of active high-value accounts with critical predicted churn risk. Target immediately with customer success outreach and billing autopay offers.
| Customer ID | Monthly Charge | Plan | Account Age | Support Tickets | Viewing Hours/Wk | Risk Probability | Priority Class |
|---|---|---|---|---|---|---|---|
| E7ET43WS22 | $16.56 | Basic | 21 months | 9 tickets | 2.4 hrs/wk | 83.6% | Critical |
| QBB2B3ZMJ9 | $19.99 | Basic | 1 months | 8 tickets | 12.9 hrs/wk | 83.6% | Critical |
| C1BXO7P37U | $19.14 | Standard | 2 months | 9 tickets | 9.4 hrs/wk | 82.8% | Critical |
| XHX9SNVIQ4 | $18.57 | Premium | 10 months | 9 tickets | 1.7 hrs/wk | 82.1% | Critical |
| 9X7PVS4I8N | $15.34 | Standard | 5 months | 9 tickets | 3.1 hrs/wk | 81.9% | Critical |
| F6XSP1MVPA | $17.84 | Basic | 12 months | 9 tickets | 4.2 hrs/wk | 81.7% | Critical |
| G7BXO8P47U | $19.45 | Premium | 3 months | 8 tickets | 8.1 hrs/wk | 81.5% | Critical |
| 2LGYPK8VOL | $16.92 | Standard | 6 months | 8 tickets | 1.5 hrs/wk | 81.1% | Critical |
Executive SummaryList of high-value active customer accounts predicted to have a high likelihood of cancelling their subscriptions.Business InsightStandard and Basic plans account for 81.3% of the total churned revenue loss. Basic users have a lower price barrier but high brand elasticity. Upgrading Basic users via Standard tier migration immediately protects MRR.Recommended ActionCross-reference with support ticket backlogs and immediately route these accounts to the customer success VIP queue to resolve open issues.